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Europeana
Rosa 'Europeana'
Medium · Some experienceAbout Europeana
Europeana is a legendary deep dark-red floribunda rose producing large clusters of 4-inch fully double rosette blooms on a 3 to 4 foot bush with bronze-red new growth. A 1968 AARS winner and World Rose Hall of Fame inductee, it remains one of the best red floribundas for American gardens with outstanding color and mass display.
- Long-blooming
How to care for Europeana
Watering
- Springevery 5 days
- Summerevery 3 days
- Fallevery 7 days
- Winterevery 14 days
Soil · Rich & loamy
- Top dressingBark mulch15%
- Main mixRich loam + compost 3:170%
- DrainageGravel15%
Use fully finished compost — fresh compost burns roots.
FERTILIZER
Balanced Feed 14-14-14
An even feed covers all three needs at once, keeping leaves, roots and blooms moving together with nothing pushed out of balance.
- Nitrogen · Leaves
- Phosphorus · Roots + Blooms
- Potassium · Strength
- Springevery 30 days
- Summerevery 30 days
- Fallevery 45 days
At a Glance
- NativeEurope
- Height3–4 ft (0.9–1.2 m)
- Spread2–3 ft (0.6–0.9 m)
- Flower colorRed, Burgundy
- Foliage colorGreen, Bronze, Red
- SoilLoamy, Well-drained, Rich
- LocationsYard
Bloom time
BLOOM CYCLE
Peak bloom
May–Sep
Deadhead clusters for repeat bloom; prune late winter
Fragrance
LIGHT FRAGRANCE
The flowers have a light scent.
Toxicity
Humans Slight
Unknown toxic principle
Slight
- Stem
- Contact
EXPOSURE Touching stems.
EFFECT Pricks from thorns.
NOTE Not toxic; thorns cause mechanical injury.
Safe
EXPOSURE No exposure route is reported.
EFFECT No toxic effect is reported.
NOTE Listed as non-toxic for dogs; avoid eating ornamental plants unless confirmed edible.
Safe
EXPOSURE No exposure route is reported.
EFFECT No toxic effect is reported.
NOTE Listed as non-toxic for cats; avoid eating ornamental plants unless confirmed edible.
Educational information, not medical or veterinary advice. If exposure is suspected, contact a doctor or veterinarian.
DISTRIBUTION
- Native
- Europe
History
Rosa 'Europeana' is a dark red floribunda rose bred by Dutch hybridizer Gerrit de Ruiter of De Ruiter's Roses, released in 1963 from a cross between 'Ruth Leuwerik' and 'Rosemary Rose'. The cultivar produces huge trusses of up to thirty flowers, each a deeply cupped fully double bloom of dark velvety crimson with ruffled petals, so heavy with flowers that side branches often need staking. New foliage emerges bronzy red, maturing to dark glossy green.
'Europeana' won the Gold Medal of The Hague in 1962, gold at Madrid in 1968, and the All-America Rose Selections award in 1968, revolutionizing the color intensity possible in floribundas. Light fragrance; best planted where the heavy flower clusters can be admired up close. Still widely grown in public rose gardens worldwide.
Bred by Gijsbert de Ruiter in the Netherlands and introduced in 1963, winning AARS in 1968. Inducted into the World Rose Hall of Fame in 2006. A benchmark red floribunda that established modern standards for cluster-flowered red roses in American landscapes.
Symbolism & meaning
What It Symbolizes
Rosa Europeana embodies passionate devotion, its deep dark-red rosette clusters glowing with the saturated color long associated with serious romantic feeling. Its excellence is recognized in the rose Hall of Fame, a floribunda whose performance has set the standard for the class. It is often read as a flower of acclaimed ardor, a rose whose meaning combines old-fashioned passion with the official judgment that some devotions are simply better expressed than others.
- Passion — deep dark-red rosette clusters
- Excellence — Hall of Fame floribunda
Where the Name Comes From
Named 'Europeana' to celebrate European rose breeding excellence and its international introduction.
Uses & Fun Facts
- Deep red rosette clusters for landscape mass plantings
- Floribunda forms low formal flowering hedges
- Long-lasting deep red clusters cut for bouquets
Related plants
More Rosa plants
About FaceRosa 'About Face'
Abraham DarbyRosa 'Abraham Darby'
AmericaRosa 'America'
Angel FaceRosa 'Angel Face'
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Frequently asked questions
How often should I water Europeana?
In summer, water about every 3 days; in winter, about every 14 days. Adjust for heat, pot size and drainage.
How much light does Europeana need?
Full sun: 6+ hrs direct. Watch the leaves — scorching or stretching means the light needs adjusting.
Is Europeana toxic to cats or dogs?
Pets Safe (Dogs Safe · Cats Safe) Educational information, not medical or veterinary advice. If exposure is suspected, contact a doctor or veterinarian.
Is Europeana easy to grow?
It is moderately demanding: a good choice once you have a little experience.
When does Europeana bloom?
It typically blooms May–Sep in the Northern Hemisphere.
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